History in a vintage ad
I don’t remember posting vintage advertisements on this blog before. I usually hop over to noted author Bill Crider’s blog Bill Crider’s Pop Culture Magazine for a regular dose of vintage ads that tell their own story.
There are always exceptions to the rule, though, and I am making an exception with the above advertisement I came across in Weird Tales: Isle of the Dead, Vol.28 No.31, 1936.
I don’t remember posting vintage advertisements on this blog before. I usually hop over to noted author Bill Crider’s blog Bill Crider’s Pop Culture Magazine for a regular dose of vintage ads that tell their own story.
There are always exceptions to the rule, though, and I am making an exception with the above advertisement I came across in Weird Tales: Isle of the Dead, Vol.28 No.31, 1936.
In this ad titled Let Me Tell You (finger-wagging) astrologer Pundit Tabore guarantees a solution to most of life’s problems that include relief from your enemies. I couldn’t think of putting it any other way.
The ad intrigued me for two reasons: one, it’s a nondescript ad placed by an Indian in an American pulp magazine, and two, the address at the bottom of the ad, Upper Forjett Street. I suppose astral readings and fantasy and horror have something in common.
Now Forjett Street, located in the upmarket neighbourhood of south Bombay (not very far from where I work), and Forjett Hill on which the road sits, is named after Charles Forjett who was commissioner of police in British India from 1856 to 1864. According to a report in The Times of India, Forjett was a genial and excellent officer who wore native clothes, spoke the local languages fluently, and cracked down on criminal rings. He was also credited with creating the first formal police structure for Bombay (now Mumbai).
There is nothing amiss about the advertisement itself for Pundit Tabore’s “descendants” are thriving in India even today, conning the gullible and the illiterate.
The ad intrigued me for two reasons: one, it’s a nondescript ad placed by an Indian in an American pulp magazine, and two, the address at the bottom of the ad, Upper Forjett Street. I suppose astral readings and fantasy and horror have something in common.
Now Forjett Street, located in the upmarket neighbourhood of south Bombay (not very far from where I work), and Forjett Hill on which the road sits, is named after Charles Forjett who was commissioner of police in British India from 1856 to 1864. According to a report in The Times of India, Forjett was a genial and excellent officer who wore native clothes, spoke the local languages fluently, and cracked down on criminal rings. He was also credited with creating the first formal police structure for Bombay (now Mumbai).
There is nothing amiss about the advertisement itself for Pundit Tabore’s “descendants” are thriving in India even today, conning the gullible and the illiterate.





































